Digital
Making a business visible, equipped and sellable online. From the website to the first version of a digital product, through the tools that save time.
Morocco is going digital, and small businesses with it
In September 2024, the Ministry of Digital Transition and Administrative Reform presented the national strategy "Morocco Digital 2030". Among its goals: raising the number of young people trained in digital professions from 14,000 to 100,000 a year by 2030, growing the number of startups from 380 in 2022 to 3,000 by 2030, and creating 240,000 direct jobs in the sector.
Very small, small and medium-sized businesses make up more than 95% of Morocco’s economic fabric. The DigiTPME network was launched to coordinate support for them, and Maroc PME runs programmes dedicated to their digital transformation.
A national strategy does not digitise a company: it creates a context. What digitises a company is a website that serves a purpose, a tool that replaces a notebook, a team that knows how to use it, and someone following through.
How we go about it
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Know where you stand
An honest assessment before buying any tool: what is already digital, what is not, and what has no business being digital in your case.
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Choose what helps
We keep the minimum that changes something, not the full arsenal. One more unused tool costs twice: once to buy, once in attention.
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Put it in place
Website, social presence, tracking tools: installed, set up around the way you work, and filled with your real data.
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Train the people who will use it
A tool nobody can use is an expense, not an investment. Training is part of the project, with EF2C Academy as our training partner.
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Follow through
A review after a few weeks: what is actually used, what was dropped, and why. That is where it gets adjusted.
Your digital identity
It is what a client finds when they search for your name. Today they search before calling; what they find decides whether they call.
- The website
- What it must say, to whom, and what it must trigger: a call, a form, a visit. A website that triggers nothing is a brochure.
- Social media
- Which ones to actually keep up, at what pace, with what. One well-kept account beats four abandoned six months ago.
- What people find elsewhere
- Listings, directories, reviews, old contact details. What you do not control still speaks for you.
The tools that save time
- Client and lead tracking: who was contacted, when, and what comes next.
- Quotes and invoices: produced quickly, numbered properly, easy to find again.
- Calendar and appointments: fewer exchanges to settle on a time.
- Shared documents: one version, in one place.
From project to MVP
When your project is a digital product or service, the point is not to build everything: it is to reach the first usable version quickly, the one you can show a client and charge for.
We frame what belongs in that first version and what waits, then we support you until it exists. What is still missing gets decided with the first users, not before them.
06
Digital services
| Service | Excl. VAT | Incl. VAT |
|---|---|---|
| Essential presenceFive-page website, business listing, two social profiles, hands-on training | 8,900 MAD | 10,680 MAD |
| Advanced presenceMultilingual, blog, search optimisation, forms wired to the CRM | 22,000 MAD | 26,400 MAD |
| CRM setupConfiguration, data migration, team training | 14,000 MAD | 16,800 MAD |
| Connector or integration | 4,500 MAD | 5,400 MAD |
| MVP, first usable version | from55,000 MAD | 66,000 MAD |
| Custom developmentPaid scoping before any estimate, credited if the project goes ahead | on quotation | — |
| Development day | 1,900 MAD/ day | 2,280 MAD |
| Essential maintenanceHosting, backups, monitoring, fixes | 600 MAD/ month | 720 MAD |
| Comfort maintenanceFour hours of changes per month, guaranteed response time | 1,900 MAD/ month | 2,280 MAD |
Amounts in dirhams. VAT of 20 % applied in the incl. VAT column.
No project ships without a maintenance contract: it is what keeps the site or tool updated, backed up and monitored after launch.
07
Development for overseas clients
| Service | Price |
|---|---|
| Junior developer | 180 €/ day |
| Mid-level developer | 240 €/ day |
| Senior developer | 300 €/ day |
| Project manager | 340 €/ day |
| Tech lead | 380 €/ day |
| Product designer | 180 €/ day |
| Paid pilot, 5 daysA defined scope, one deliverable, a fixed price. You judge the work itself. | 900 € |
| Dedicated teamThree developers, a tech lead, a half-time tester, office at the campus | 14,500 €/ month |
| Setting up in MoroccoBusiness address, company setup, advisory, accountant and bank introductions | 4,600 €/ year |
Amounts in euros, excluding tax. Exported services, exempt from Moroccan VAT.
Exported services: exempt from Moroccan VAT with right of deduction. European time zone, fluent French. Assignments under ten days carry a 15 % surcharge.
Let us start by looking at where you stand.